The BBC’s New “Safe With Me” Campaign is a Groomer’s Dream

By now, we should be well past the point of assuming good faith in every social justice campaign that invokes children as props. But somehow, we’re still here.

The latest entry into the “how is this real life?” category comes courtesy of Dr Ronx Ikharia, a BBC presenter and self-described “non-binary” advocate, who has launched a new campaign in British schools: “Safe With Me.” The campaign involves handing out badges to children, which they’re encouraged to wear in public spaces. The message on the badge? That the wearer is “safe” for trans people, and will accompany them to the toilet if needed.

Read that again. Children, as in minors, are being handed badges to wear in public places signaling to adult strangers—specifically those identifying as transgender—that they’re willing to escort them to the bathroom.

This is not a badge. It’s a red flag. A thousand red flags. It’s a neon sign flashing “Come talk to me, stranger with a sexual fetish.” It’s a bullseye planted squarely on a child’s chest.

The idea that this campaign passed even a single layer of adult review without being shut down immediately is terrifying. No safeguarding body in its right mind would endorse such a thing. This isn’t progress. This isn’t compassion. This is the normalization of boundary erasure between adults and children under the guise of inclusion. And it is, unequivocally, grooming behavior.